Case Study
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Pocketalk is a pocket-size translator that can translate up to 82 different lanugages. Pocketalk came to Esther wanting to attract more customers, and a way to spread their brand awareness. They also wanted to reach a larger demographic, such as people who are new to the market, or people who had never heard of them before.
Esther in addition to the agreed deliverables, Esther delivered extra content including a stop-motion video and a testimonial video for the client to post on their socials.
Above & beyond:
For each of these campaigns, Esther provided 30+ professionally edited product shots of the client's product, 5 instagram posts and 40 instagram stories.
Deliverables:
Through social media strategy, her expert photography and editing skills, and content planning, Esther created a visual concept that alligned with the client's vision and goals and ultimately was able to run 3 sucessful campaigns.
Plan & Execution
Pocketalk's mission with all of these campaigns, was to expand there reach to larger demographics and increase brand awareness.
Client's Goal
campaign overview
To effectively reach as many people as we could, we decided to do a giveaway and I made sure to engage in new accounts before each posting to optimize the reach and help the algorithm push out each posting more,.
04.
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To bring this vision to life, I took the Pocketalk with me on a variety of trips including Lebanon and Italy. This really helped illustrate just how perfect this travel gadget was for every trip. I was able to really take my followers with me and show them how I used it when I needed help with
Location
03.
Producing the Content
02.
01.
brand's vision
Communicated with the client to understand their mission and vision and devloped a visual campaign that reflected that.
Engagement
strategy
Esther strongly believes that stunning visuals are essential for any brand to stand out. So creating the photographs that represented the high quality of Pocketalk was extremely important.
The
Click to See the Results
130k on Instagram
Reach
Esther has had a long term partnership with Pocketalk for the last 3 years. Because of the large success and engagement that was brought after the intial campaign, PockeTalk, asked to partner with Esther for 2 more campaigns and host a PockeTalk giveaway after that.
Impressions
95.7k Impressions
371 Link/Website Clicks
Reach
Impressions
95.7k Impressions
Reach
Results
10,000 Likes
Likes
Impressions
95.7k Impressions
Link Clicks
In today's social media-driven world, brands need to have stunning and share-worthy content in order to elevate their presence and increase brand awareness. That's why I became a content creator and photographer. I firmly believe that stunning visuals are essential for any brand that wants to stand out online. And while there's no shortage of talented photographers out there, I offer a unique perspective as both a content creator and a brand strategist. I understand the importance of creating content that not only looks great but also tells a compelling story that resonates with your audience. That's why I'm passionate about helping brands create meaningful, visually-stunning content that will help them connect with their customers on a deeper level. If you're looking for someone who can help take your brand to the next level, contact me today. I'm confident that you won't be disappointed.
WHY WORK WITH ME?
let's work together
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